ARLINGTON, TX – The International Bowling Campus Youth Development Team has launched a new initiative to bring children and families to bowling centers across the United States in February 2023 to celebrate Bowling Day USA. United.
The program was rolled out Tuesday during the Bowl Expo in Las Vegas, with the goal of having 500 centers accommodating 100,000 families to have fun and enjoy the sport of bowling starting Feb. 11, 2023, the Saturday before the Super Bowl.
Bowling Day in the United States was created to help children develop an interest in bowling, with the program’s long-term goal of bringing 10,000 young athletes into youth leagues and programs.
“For many of us, the first experience of going on strike with family and friends was the first step in creating a passion for the sport,” said BAC Youth Committee Chair , Chrissie Kent. “Bowling Day in the United States is designed to bring families together at local bowling centers to create lasting memories and showcase the sport in a fun and exciting atmosphere.”
Centers interested in participating can visit BOWL.com/BowlingDayUSA to sign up for a FREE complete kit to prepare for the promotion, worth $500, including a $400 social media advertising buy.
As part of the kit, the IBC Youth Development team will set up online registration for each participating center through Eventbrite and help launch a targeted 90-day Facebook advertising campaign within a 50-mile radius of each center.
IBC Youth Development, the United States Bowling Congress and the Bowling Proprietors’ Association of America have worked together to subsidize the cost of the kits for participating centers.
While Bowling Day in the United States is scheduled for February 11, centers can hold their event any day in February and are encouraged to make the experience special in their own way.
Local USBC association representatives can be asked to help support events and provide information on the benefits of joining a USBC program for young people, and the promotion kit offers a practical manual to help each center implement value its facilities.
In addition to helping centers build their youth program, Bowling Day in the United States also provides the opportunity for a center to win a grand prize as well.
The participating center that registers the highest number of new USBC Youth members for the upcoming 2022-2023 season, based on a percentage of growth during the 2021-2022 season and the number of hallway beds in the facility, will win a VIP experience of their choice, which includes two tickets to the Super Bowl, World Series or NBA Finals in 2024.
“We are very excited to bring Bowling Day to the United States,” said IBC’s general manager of youth development, Gary Brown. “We hope families will take the opportunity to come to their local centers for a great experience, and the interaction will help grow youth programs across the country.”