CCA Renames Its Two Young Industry Leader Development Programs –


The Canadian Cattle Association (CCA) has renamed its two Young Industry Leader Development Programs.

Effective October 3, 2022, the Cattlemen’s Young Leaders Mentorship Program will become Canadian Cattle Young Leaders and the Young Cattlemen’s Council will become Canadian Cattle Youth Council.

According to a press release, these names will further align programs with CCA, where “Canadian” will strengthen its national identity as these young leaders represent the industry at meetings and events around the world.

“These are exciting times for the beef industry as we prepare for a strong future,” said ACC President Reg Schellenberg. “It’s important for young people to be part of these conversations, not only to give them the opportunity to learn from community leaders, but also to share their ideas on how we are ensuring a vibrant industry for years to come.” »

CCA’s youth programs continue to grow and provide unique industry travel and learning opportunities at home and abroad. Young leaders in the beef industry are actively contributing to the solution to climate change, building a legacy for future successors, and continually seeking ways to improve resilience and drive growth in the Canadian beef cattle sector.


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