GoodGameNation and Viral Fission have signed a multi-year agreement.
Highlights
- GoodGameNation and Viral Fission have signed a multi-year agreement
- The association plans to attract 100 million players over a three-year period
- GoodGameNation has also announced cash rewards worth INR 3 crore for participants
In an exclusive partnership to create campus communities in 3,000 colleges, GoodGameNation (GG Nation) has entered into an agreement with Indian youth community platform Viral Fission, Asia’s largest GenZ community.
Viral Fission announced on Thursday that it has entered into a multi-year deal with GoodGameNation, India’s only esports-as-a-service platform. The goal behind this association remains to transform the gaming community in the country from a mere hobby to a lucrative career option.
Millions of Indian students will be able to benefit from the gaming clubs and communities that will be created across the country on different campuses through this partnership.
Since the start of the Covid-19 pandemic, Esports has become one of the fastest growing companies in the world. What lends additional credibility to Esports is the fact that it is now an officially recognized medal-winning sport in multinational tournaments like the Asian Games and the Commonwealth Games. It might even be included in the Olympics in years to come.
In a bid to unearth Indian talent, GoodGameNation will not only give students the platform to pursue esports as a profession but will also distribute cash prizes worth INR 3 crore to make the more lucrative overall.
Shedding light on the vision for the partnership, Animesh Pande, Head of Marketing, Community and Content at GoodGameNation, said, “We are thrilled to partner with Viral Fission to amplify our efforts in campus esports in India. Viral Fission’s track record of serving youth and enabling some of the world’s biggest brands was a big factor in selecting GoodGameNation to amplify our campus esports efforts.At GoodGameNation, we truly believe in the power of esports and its ability to bring communities together.
India’s top Esports body, the Federation of Esports Associations of India (FEAI), has estimated that the industry will earn INR 110 crore by FY25.
“With this partnership, we strive to continue our mission to build the most holistic and comprehensive ecosystem of gamers in the country by creating a platform for them to compete on many levels, develop and potentially even explore a full-time career in this rapidly growing industry. Our dream, however, is to create esports athletes who could represent India in international tournaments and bring glory to Bharat,” added Pande.
The gaming clubs that will be set up on university campuses will offer students the opportunity to participate in state and national competitions.
Viral Fission Product Manager Umang Gandhi said of the partnership, “We believe in fostering communities and creating community experiences to foster and nurture the next generation. “one of the fastest growing industries in the world, opportunities for young minds. Through our partnership with GG Nation, we are excited to be part of the global gaming boom and bring nano-gaming communities to first within campus ecosystems. This will truly create a unique experience for young people and foster local gaming culture. We aim to open up unique opportunities for young people to jump aboard this wagon and build a lucrative future for themselves. in the gaming industry.”
The partnership plans to attract 100 million players over a three-year period. Approximately 16,000 intra-college esports tournaments and 10 national-level college tournaments will be held during this period.
