Life Continental Beer shows its commitment to youth development with its “Hope for Imo” empowerment initiative


continental life beer increased its market penetration in the southeastern region of Nigeria thanks to its partnership with the Imo State Government to Empower 2,700 young people at the end Hope for Imo Valentine’s Day concert.

At the concert, thistorical arena of Heroes’ Square was a hive of activities as Life Continental Beer provided consumers with scintillating end-to-end experiences with live performances by Phyno, Perruzi, DJ Neptune, Kcee, Chinanotye Udoma and Flavor N’nabania.

Over the years, the Beer Mark has been to the vanguard of brands small and MediMedium-sized enterprises (SMEs) and seek the progress of business owners in Igboland through thoughtful empowerment initiatives. One of brand initiatives currently make waves in the Is is the Life Progress Booster. This innovative applicationroach that was designed to support commercial initiatives, is also a timely celebration of the essential Igbo spirit productivity , perseverance, skillentrepreneurship and passion in the business world. the initiative has been described by many as a reinforcement of the heritage anchored in the Life Continental Lager Beer, its essence, connection and affinity with South East and their culture.

According to Senior Brand Manager, Life Continental Beer, Aishat Anaekwe,

“We are the Progress Beer brand of the South East and this partnership with the Imo State Government has given we another opportunity to connect with the progressive minds of Igbo mining in Nigeria. Also, this the concert gave we more freedommake sure the young people go explore the brand at various points of contact with consumers. We believe in the strength and ability of the peoples of the South East to thrive in the indindustry; corn most important, we also believe this progress can only be oneachieved with support. That was why the The Progress Booster initiative was created specifically for the Southeast. Over the years, Life Continental Beer has focused on empowering its consumers, ad we are committed to continuing to contribute our quota towards the progress of their companies.”

She also noted that Life Continental Beer East also engaged theirpropel young people in teethe domain of capacity building and better access to finance, to grow and grow their businesses.

In rapid response to the entrepreneurial momentum of Life Continental Beer, some beneficiaries appreciated the sound of beerd for his commitment to inspiring and actively proof youhs to succeedneed in their business ventures.

According to Chinedu Eze,

Life Continental Beer has proved to us that it is a brand of Progress. Currently I am To study business Administration at Imo State University; this empowerment initiativelet me business to thrive. Recently I’ve been harboring the idea of ​​quitting it due to low capital. However, everything that has changed with this timely intervention from Life Beer”.

Too, spinenotyen Nwabueze, a fashion ofsignatory and finance student, rented empowerment initiative. She said that

“this is no ordinary empowerment forum, this is a life changing experiencence. I would like noto have believed you that a beer brand could help companies succeed. This capacity building campaign showed this society can progress whaten private companies collaborate with the government to support the young population. I want appreciate Life Beer for its acts of generosity through the empowerment initiative”.

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