NBA Africa and Royal Bafokeng Nation expand long-term youth development partnership in South Africa

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12th year of Royal Bafokeng jr. The NBA program (www.NBA.com) will reach more than 20,000 boys and girls from 44 schools in the Royal Bafokeng Nation and Greater Rustenburg area; The program has reached over 100,000 youth since 2011 through basketball development and youth engagement initiatives.

NBA Africa and Royal Bafokeng Nation, through its sports development arm Royal Bafokeng Sports (RBS), today announced the expansion of their long-term youth development partnership. The expanded partnership will see the 12and year of the Royal Bafokeng Jr. NBA program reaches over 20,000 boys and girls from 44 schools in the Royal Bafokeng Nation and Greater Rustenburg region of South Africa.

The Royal Bafokeng Jr. NBA program, which was launched in 2011 with 36 boys’ and girls’ teams from 18 middle and high schools across the five regions of the Royal Bafokeng Nation, has reached more than 100,000 young people over the past 12 years. through basketball and youth development. engagement initiatives. The program includes a basketball league for elementary and secondary school boys and girls, elite development camps for the top 50 boys and girls in the program, monthly clinics and camps, practice clinics and certification programs, as well as basketball court renovations.

“Basketball has been much more than a sport among Bafokeng youth,” said Kgosi Leruo Molotlegi, 36and king of the royal Bafokeng nation. “Through the support of the NBA and RBS, the program has helped develop and inspire top athletes and coaches, create educational opportunities, and grow the sport not just for the RBN community, but across the continent. The RBN welcomes the continued partnership and success with the NBA.

“Launched over 10 years ago, the Royal Bafokeng Jr. NBA program was the first NBA youth development program on the continent,” said NBA Africa CEO Victor Williams. “We are delighted to expand our partnership with RBS and look forward to continuing to use the transformative power of basketball to inspire more boys and girls in the North West Province in the years to come.”

The Royal Bafokeng Jr. NBA program is the largest Jr. NBA league program in Africa and has achieved a number of milestones since its launch in 2011. Over 120 youths and 15 coaches from the program have represented the North Province- West in national tournaments. Six girls and two boys went on to represent South Africa in international tournaments at the junior and senior levels, and two girls and two coaches competed in the Jr. NBA World Championships in Orlando, Florida in 2018 and 2019. , plus more than 100 alumni have gone on to study at universities and colleges in South Africa, and two alumni have received full scholarships to high schools and universities in the United States.

In August 2017, the program hosted the inaugural Jr. NBA Africa Festival, which featured Jr. NBA teams from Kenya, Nigeria, Senegal, South Africa and Zimbabwe competing against each other and participating in life skills programs in the lead up to the 2017 NBA Africa Game. That same year, the program was recognized with the Development Program of the Year award at the Sport Industry Awards in South Africa.

The Royal Bafokeng Nation has an ambitious and aggressive strategy over the next few years to place sports, education and elite sports academies at the forefront of the nation’s vision for diversification, sustainability and social cohesion , in which the NBA and RBS play a vital role. deliver.

The NBA has a long history in Africa and opened its African headquarters in Johannesburg in 2010. Since then, the league’s efforts on the continent have focused on improving access to basketball and the NBA through through social accountability, grassroots and elite development, media distribution, corporate partnerships, NBA Africa Games, launch of the Basketball Africa League (BAL), etc. The second season of BAL kicked off earlier this month in Dakar, Senegal. South Africa’s Cape Town Tigers will make their BAL debut in the Nile Conference group stage of the league at the Hassan Mostafa Indoor Sports Complex in Cairo, Egypt from April 9-19.

Distributed by APO Group on behalf of the National Basketball Association (NBA).

contacts:
Pawel Weszka, NBA Africa Communications
[email protected]
+27 10 007 2666

Emile Smith, Royal Bafokeng Sports
[email protected]
+27 72 572 8297

Bashi L Makgale, Royal Bafokeng Nation
[email protected]
+27 14 566 7000

About the NBA:
The National Basketball Association (NBA) is a global sports and media organization whose mission is to inspire and connect people around the world through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programs available in 215 countries and territories around the world. more than 50 languages, and products for sale in more than 200 countries and territories on seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league tackles important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and causes related to health.

About Royal Bafokeng Nation:
The Royal Bafokeng Nation is a traditionally governed community of approximately 150,000 people living in 29 villages in the North West Province of South Africa, just 90 minutes from Johannesburg. The RBN through its various entities and development programs aims to improve the living conditions of the populations and to build a relevant and innovative traditional community despite a constantly changing world.

About Royal Bafokeng Sport:
Royal Bafokeng Sport is a charitable organization founded in 2004 with the vision to develop, empower and uplift the Royal Bafokeng Nation through sport. RBS coordinates and cultivates sports activities for young people and athletes through various sports codes, including netball, basketball, rugby, football, martial arts and athletics. With an emphasis on identifying and developing athletic talent, the RBS trains and manages youth, professional athletes and coaching staff. RBS has, over the years, produced professionals who have represented the country at World Championships, Commonwealth Games and the Olympics. RBS is working to build a sustainable sports ecosystem capable of creating jobs, generating income and transforming RBN into a leading sports hub on the continent.

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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