DAYTONA BEACH, Fla. — NASCAR and Boys & Girls Clubs of America announced a multi-year partnership Sunday that will support the nonprofit’s mission to enable and enrich the lives of young people. As the Official Youth Community Partner of NASCAR, Boys & Girls Clubs of America will work with NASCAR and industry stakeholders to engage more than 4.6 million youth and teens across the country with NASCAR content and experiences.
The national partnership will focus on three main areas – STEM education, career development, and diversity, equity and inclusion (DE&I) initiatives – and will span all NASCAR platforms and race tracks. Programming will include virtual and on-track experiences with a focus on local Boys’ and Girls’ Club locations within NASCAR racing markets.
The partnership efforts will build on the NASCAR Foundation’s ongoing work to advance the well-being of children, including ongoing relationships with several Boys and Girls Clubs across the country.
“As a community leader, Boys & Girls Clubs of America continues to have an immeasurable impact on the lives of our nation’s young people, and NASCAR looks forward to engaging these efforts in a meaningful way,” said Steve Phelps, President. of NASCAR. “Through this partnership and in conjunction with the NASCAR industry, we have unlimited opportunities to further the mission and goals of the Boys & Girls Clubs of America while introducing young future fans to our great sport.”
Jim Clark, President and CEO of Boys & Girls Clubs of America, said, “Children and teens need safe places and caring mentors more than ever, and local Boys and Girls Clubs across the country are doing everything it takes to empower young people and create new opportunities. they can achieve all the successes in life. We are very excited to partner with NASCAR to further elevate this support in communities, enabling more high-quality programs and experiences that will have a positive impact on children and teens.
As young people continue to emerge from the pandemic and navigate virtual learning, the first year of the partnership will focus on building high-quality education programs that will endure. My futurethe Boys & Girls Clubs of America digital learning platform.
Additionally, NASCAR’s work with the Boys & Girls Clubs of America will focus on career development and mentorship across a wide range of industry disciplines and will include engagement with industry leaders and other employees.
Throughout the partnership, NASCAR will work with drivers, teams and tracks to amplify the sport’s commitment to Boys & Girls Clubs of America and deepen engagement with the Club’s youth and teens. NASCAR partners will also have the opportunity to integrate into the new partnership, and several partners will seek to build on their own longstanding relationships with Boys & Girls Clubs of America.
Eric Shanks, CEO and executive producer of FOX Sports, and Mark Lazarus, president of NBCUniversal Television and Streaming, are both members of the nonprofit organization’s board of governors. Shanks attended Boys and Girls Clubs as a youth and is now a member of the Boys and Girls Clubs Alumni Hall of Fame. Next month, Lazarus will serve as president of the annual conference of the Boys & Girls Clubs of America.
NBCUniversal, parent company of NASCAR Premier Partner Xfinity, has partnered with Boys & Girls Clubs for nearly 20 years to drive digital equity. The company has opened WiFi-connected elevator zones at Boys and Girls Clubs across the country, including an upcoming location in Martinsville, Va., to celebrate the NASCAR Xfinity Dash 4 Cash Series, to provide a safe space students for free Internet access. in distance education and the conduct of school work.
Coca-Cola is currently celebrating 75 years of partnership with the Boys & Girls Clubs of America and is also represented on the nonprofit organization’s Board of Governors. The NASCAR Premier Partner is also a founding sponsor of the not-for-profit Workforce Readiness Strategy, which supports essential skills development, career exploration, employability skills and certification, as well as work-based learning opportunities for young people in clubs. Coca-Cola, NASCAR and Boys & Girls Clubs of America are eager to partner.
Toyota’s partnership with the Boys & Girls Clubs of America aims to bridge the opportunity gap for the nation’s youth and inspire future innovators, problem solvers and leaders who will positively impact the community.
Boys & Girls Clubs of America offers high-quality programs that help level the playing field and provide opportunities for young people to help them develop the skills they need to become the leaders, innovators, and problem solvers who shape the world.
To learn more about Boys & Girls Clubs of America and support its mission with donations, visit BGCA.org.