Country reggae artist Wesrok is looking to raise money to support his Downtown Youth Development Foundation. He believes there needs to be a bigger push for social programs to keep young people out of gangs.
To that end, he is hosting a gospel concert and cultural extravaganza in October to raise $2 million to provide core funding to advance educational and academic assistance programs targeting at-risk youth in communities. of Riverton and surrounding areas. He will enlist acts of the gospel, rallying them to what he believes to be a worthy cause.
“Most of these young people have been neglected by the social system and as such make them vulnerable to crime and violence. Due to this social and political neglect, these communities are among the vilest in Jamaica. But I believe we can make a change,” said Wesrok, whose real name is Percival Buddan.
Through his Downtown Youth Development Foundation founded by him over 15 years ago, Wesrok decided to revamp the organization and move its headquarters to Six Miles, Kingston.
“This is a significant investment in a dream of helping disadvantaged young people. We now have a home and headquarters, a physical manifestation of my global dream. My main goal is to seek out youth at risk and provide them with spiritual, economic and physical support under the new theme Love Lifted Me,” he said.
The concert will serve as a catalyst to simultaneously christen the new headquarters and trigger the philanthropic mission.
Wesrok, who has earned a reputation for his unique brand of country-reggae, believes that music can transform lives.
“That’s why I make music with a message, and what better way to get the message across than with a powerful gospel concert,” he said.
Currently, he is working with the Tivoli Gardens Restoration Project and assisting various families with their day-to-day financial needs, including educational support for children.
Wesrok traveled to Chicago, USA over the weekend to forge deeper relationships with overseas partners to help fund his foundation. He made a public appeal for support from the business community and people with deep pockets to tap into their altruistic spirit and pledge to help underprivileged children nationwide.
“I can’t do this alone, I need like-minded patriotic people who want to help Jamaica be the paradise I know it can be,” he said. “Together we can all make a difference.”
Wesrok is from the rural district of Swamp Lane in Bog Walk, St Catherine. He released a number of country-reggae songs such as Left Out in the Dark, Poor Country Boy and Born As a Winner. His most popular song to date is Try to hold me featuring Masicka which has racked up over 116,000 views on Youtube.